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Marketing Dissertation Topics

Are you a marketing student looking for unique thesis topics? Don’t worry because we’ve got you covered! Here are some unique free marketing dissertation topics you can consider.

Digital Marketing Dissertation Topics

  • The risk of leaking customer’s privacy on digital marketing platforms.
  • Promoting International business globally with the help of digital marketing.
  • How websites and its interface affects the business promotions online?
  • The fundamentals and basics of digital marketing for successful startups of an online business.
  • How does ecommerce impacts successful marketing of online products?

Content Marketing Dissertation Topics

  • The impact of electronic Word of Mouth on the customer purchasing decisions.
  • The effect of content marketing for building stronger brands online.
  • How does content marketing effects search engine optimization?
  • The impact of content marketing in PPC (pay per click) advertising.
  • The measure of online content readability to improve brand marketing.

Social Media Marketing Topics

  • Impact of social media metrics for making online marketing campaign successful.
  • How brands can reach Generation Y through Instagram marketing?
  • How social media marketing can lead to positive growth in promotion mix?
  • The use of social media for nonprofit organization. Analysis of Oxfam International.
  • Negative impact of using Facebook for social media marketing.

Brand Management Topics

  • Studying the role of media and television for brand marketing.
  • Factors to increases the product superiority to make it popular among customers.
  • Impact of green ocean strategy for successful brand management.
  • Role of brand management in increasing revenues for business.
  • How the quality of product is managed to make it popular among customers?

Consumer Behavior Topics

  • Effect of Word of Mouth on consumer purchase decisions.
  • Influence of price change on consumer behavior in local goods market.
  • Greenwashing as a marketing strategy to increase product attractiveness.
  • Impact of emotional advertisements on consumer’s purchase intentions.
  • Consumer behaviors differences between Generation Y and millennials.

Advertising Dissertation

  • How digital marketing does differs from the traditional marketing?
  • Comparative analysis of podcast advertisements with radio advertisements.
  • The impact of recruiting celebrities and sports star for advertisements on the successful launching of new products.
  • Studying the emotional impact of advertisement on peoples purchase intentions.
  • How does AIDA model increases the sales of a new product or service?

Marketing Ethics Dissertation Topics

  • Importance of business ethics and its effects on the success of business.
  • Difference of ethics in online marketing and traditional marketing.
  • The consequences of disregarding business ethics protocols and its effects on organizations.
  • Ways to follow business ethics while keeping the business success intact in marketing.
  • The impact of commitments and its fulfilment in businesses.

Want more Topics? Contact Us Right Away!

Are you looking for more exciting topics for your marketing dissertations? Your search ends here, because we have expert researchers to help you select unique topics for your thesis.


Kermin Azalea

About: Kermin Azalea

Kermin Azalea is digital marketer at EazyResearch. She obtained her MBA degree in Marketing from the University of Pennsylvania and is one of the known academic consultants in our team. She loves to assist her clients with her exceptional writing abilities and expertise in editing and proofreading.

Marketing Dissertation Topics
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